How to Build a Relationship With a Moving Target

Because Telerx provides expert high-touch customer care across multiple communication channels, we are in a unique position to provide outreach to social media channels in the same thoughtful, effective manner. Our expertise in handling sensitive consumer affairs and regulatory issues delivers best practices to our outreach support. Our social media support has uncovered issues that our clients were unaware of, resulting in quick action to stem any further negative impact. In one of the more dramatic cases, our social media services identified potential product liability issue posted on a popular consumer complaint site. We were able to assess the potential impact of this post and report back to product development and public relations to develop a comprehensive package redesign and market awareness campaign before the issue spiraled out of control.

Telerx can help you make sense of the new world of social media by developing and executing a social media plan. We will help you identify the specific social media service offering that matches your business. We offer a simple solution that allows you to enter this new world one step at a time. We provide the support you need to take advantage of this new channel to gain insight and achieve business results.

Monitoring of social media discussions

• Monitor blogs, Twitter, Facebook, forums, company message boards, YouTube, and traditional web news sources
• Follow your key influencers

Information comparing online buzz with feedback from other channels

• Advanced structured data analytics reporting allows Telerx to capture social media contacts and integrate them into the CRM
• Provides a comprehensive 360 degree view of the voice of the customer
• Trending and analysis to drive your business

Outreach to engage in the conversation

• Interact and connect with your customers
• Reputation management
• Manage mis-information
• Social CRM process for solving service issues in the community

To learn more about how we can help you engage your customers through social media, please contact us solutions@telerx.com, or call 1.800.2TELERX.