Emerge with Stronger Brand Loyalty After a Recall
or Critical Event

The rise in product recalls over the past few years has increased the media publicity of recall events. Consumers have become more conscious of the products and brands they choose to purchase. They are also more aware of the supply chain that feeds the pro­duction of these products. As a result, con­sumers have an increased demand for easy access to product recall and critical event information.

Telerx manages an average of ten major product recalls and critical events each year.  We manage both voluntary and involuntary product recall situations, for both regulated and non-regulated products, while protecting brand loyalty. 

Our expertise in handling these delicate situations spans both the consumer packaged goods and healthcare industries. We have provided both live call handling and IVR support for recalls related to fresh produce, pharmaceutical and healthcare products, pet food, deli products, confectionery products, and more. Because of the wide range of consumer and health product programs supported by Telerx, our clients were able to manage each crisis with minimal disruption. Telerx provided consumers with candid answers and prompt resolution to their concerns; as a result, each brand emerged with stronger brand loyalty.

Telerx provides the people and technology to skillfully manage and control a recall situation while protecting your brands. Telerx brings the best attributes of people, combined with the right blend of self-service designed to:

• Quell customer fears and offer prompt resolutions
• Funnel effective communications and consistent messaging via alignment of channels
• Improve the customer experience and prevent costly damage to both corporate and brand image
• Uphold our commitment to and reputation for high quality service
• Leverage our technological experience and reach, offering expanded resources when needed
• Stand as confident brand advocates for the products we proudly represent

Telerx protects its clients’ brands and helps them retain customers during recall situations when customers are emotional and brand is at risk. A recall situation can impact your brand even if it is not your specific product on the recall list. If your company carries similar products to the items being recalled, consumers will need reassurance that their choice of brand is not potentially harmful. Having a well-thought out plan, and the competence and speed of an experienced partner to navigate through these challenges is a real asset. Telerx’s clients have the confidence of scalable IVR solutions with rapid response times to assist them in emergency recall situations.

To learn about our experience with product recalls and critical events, contact Telerx at solutions@telerx.com, or call 1.800.2TELERX.