Telerx’s Partnership With A Durable Goods Manufacturer: A Customer Care Solution That Increases Loyalty, Drives Revenue and Tangibly Builds Value

This manufacturer of food storage products and small electric kitchen appliances has experienced phenomenal growth selling the product and accessories directly, via the web, toll-free numbers, and retail outlets since its introduction in 1987. The company’s premier product is a category market leader.

Early on, the company realized the important role its customer care program played in the
success of its brand. Recognizing that each contact is an opportunity to build, or risk, life-long relationships with customers, the company began the search for a customer care partner. Requirements included the expertise and experience to develop a team of product experts whose interactions would enhance the relationship with its customers and, thus, its brand.

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