Navigating the Maze of Social CRM in Healthcare

Regardless of the medium—blog, video, podcast or tweets—content needs to be compelling and relevant to be successful.  Read this recently published article in the Customer Relationship Management by SOCAP International to learn how integrating the Social CRM process into traditional CRM channels can provide a holistic management ecosystem to maximize the value of the customer.  Telerx executive Barry Peters, VP of corporate quality and compliance at Telerx and Steve DeLabio, Director with analytic consulting group of Epsilon discuss how the managing of customer relationships through social networks (social CRM) is less about data and process, and more experiential.  Find the appropriate role your company can play in social CRM.