Tag Archives: sCRM

SOCIAL CRM IN HEALTHCARE-New millennial challenges in a ponderous regulatory environment

By BarryPeters | Published: May 3, 2011
This is an excerpt from an article printed in SOCAP CRM Magazine found here. The article was co-authored by Steve DeLabio, Strategic & Analytic Consulting, Epsilon. As marketers in the pharmaceutical industry continue to evaluate Social CRM, solutions must be modified to address existing issues that are exacerbated by rapidly changing technology. It is noteworthy [...]
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The Year In Customer Care

By Barry Dalton | Published: December 28, 2010
The Social Customer recently published its crowd-sourced eBook called The Year in Customer Care. The book is a compilation of 2010 blog posts voted on by TSC readers. As 2010 draws to a close, I’m posting this to share this collection of insightful commentary with you. And, to entice you, I’ve provided a few comments [...]
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Mister. Can You Spare Some Change?

By Barry Dalton | Published: December 17, 2010
Because change seems to be hard to come by; and it’s just plain hard to do. Now, I appreciate that, for most of you reading this, change is actually quaint and a tad bit on the boring side. I tend to prefer disruption. But, for a large segment of business, change is a difficult thing [...]
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