Tag Archives: customer experience

SOCIAL CRM IN HEALTHCARE-New millennial challenges in a ponderous regulatory environment

By BarryPeters | Published: May 3, 2011
This is an excerpt from an article printed in SOCAP CRM Magazine found here. The article was co-authored by Steve DeLabio, Strategic & Analytic Consulting, Epsilon. As marketers in the pharmaceutical industry continue to evaluate Social CRM, solutions must be modified to address existing issues that are exacerbated by rapidly changing technology. It is noteworthy [...]
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The Year In Customer Care

By Barry Dalton | Published: December 28, 2010
The Social Customer recently published its crowd-sourced eBook called The Year in Customer Care. The book is a compilation of 2010 blog posts voted on by TSC readers. As 2010 draws to a close, I’m posting this to share this collection of insightful commentary with you. And, to entice you, I’ve provided a few comments [...]
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Things Aren’t Always What They Appear

By Barry Dalton | Published: October 14, 2010
When presented with a new problem, an unknown entity, it’s human nature to compartmentalize that new quantity under a heading that is well known and familiar. This process helps us make sense of things. It helps us apply our experience and existing knowledge to the problem in an effort to simplify and solve. But, bucketing [...]
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