Category Archives: social media

SOCIAL CRM IN HEALTHCARE-New millennial challenges in a ponderous regulatory environment

By BarryPeters | Published: May 3, 2011
This is an excerpt from an article printed in SOCAP CRM Magazine found here. The article was co-authored by Steve DeLabio, Strategic & Analytic Consulting, Epsilon. As marketers in the pharmaceutical industry continue to evaluate Social CRM, solutions must be modified to address existing issues that are exacerbated by rapidly changing technology. It is noteworthy [...]
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Mister. Can You Spare Some Change?

By Telerx | Published: December 17, 2010
Because change seems to be hard to come by; and it’s just plain hard to do. Now, I appreciate that, for most of you reading this, change is actually quaint and a tad bit on the boring side. I tend to prefer disruption. But, for a large segment of business, change is a difficult thing [...]
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Things Aren’t Always What They Appear

By Telerx | Published: October 14, 2010
When presented with a new problem, an unknown entity, it’s human nature to compartmentalize that new quantity under a heading that is well known and familiar. This process helps us make sense of things. It helps us apply our experience and existing knowledge to the problem in an effort to simplify and solve. But, bucketing [...]
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