Monthly Archives: October 2010

On The Way to SOCAP Annual Conference

I’m on my way to San Francisco for the annual conference of the Society of Consumer Affairs Professionals (SOCAP). Historically, the content of this conference, and the attendees, has been very focused on in-the-trenches issues that consumer affairs – a unique band of customer service people – professionals deal with day to day. Such topics [...]
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Things Aren’t Always What They Appear

When presented with a new problem, an unknown entity, it’s human nature to compartmentalize that new quantity under a heading that is well known and familiar. This process helps us make sense of things. It helps us apply our experience and existing knowledge to the problem in an effort to simplify and solve. But, bucketing [...]
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